MENS HEALTH
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience are men aged 25-44, who are looking to get fit and healthy. This attracts the target audience as Mens health reveals tips on health, fitness, muscle, sex and weight loss. These are ways to ensure the people reading fins it appealing and can walk away with gaining knowledge or even motivational idea's. The demographics of the readers would be C1 but definitely something high up the demographic ladder. Furthermore the phychographics of the audience would be aspirer's because of their concern for their appearance, charisma and interest in fashion, however it would also fit into the category of succeeders because of the strong goal orientation and the confidence.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
The article is not just for entertainment but also for discovering your 'personal identity' and to inform the audience of the directors path to how he became fitter, this satisfies curiosity and general interest. Evidence for this is when he tells the interviews what he was like before for example his physical state 'just on alcohol, getting smashed' whoever he also expresses how he was not 'happy' with this state and the way he was going. However as the interview progresses he tells the magazine that “As soon as I saw the change, it motivated me to work harder''.
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
yes it allows you to 'post a comment' also 'Click here to take a look inside the June issue of Men's Health magazine' this allows you to interact with the magazine and gets you more involved with it. The comments trigger discussion to arise, good or bad which may lead to
4) What codes/conventions of print interviews can you find in the article?
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
Not many of the public want to commit to be fit these days, however if the magazine displays the experience of someone as iconic as Plan B, more of the public would be interested in becoming healthy which will ultimately lead to them to buying more Mens health magazines. Also his experience becomes a an inspiration, this benefits both the magazine and upholds Plan Bs reputation.
6) What synergy can you find between this text and the broadcast examples we have studied?
Although Mens health targets Bens fitness and his story in becoming more motivated to become healthier, the synergy is present as he talks about being on set and about his political beliefs, a sub heading to one of the questions in the text is 'On his new film, iLL Manors, and last summer's riots' which portrays significance towards his ideology which is incorporated in his film.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
As NME stands for New Musical Express, this specific publication appeals to people with interest towards new music, artists or people in a band. The target audience for NME is males aged between 17-30, this audience would be classed as C1,C2 or D on the standard occupational classification, this means that it is aimed at people between the skilled working class and lower middle class.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
Not only does the article amuse and entertain the readers however it informs the audience of Plan Bs political ideology and displays his perception on how the riots were triggered and provoked by the government.
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
Yes it does allow you to contribute to the page and express your opinions however this is limited as you have to 'log in' to type in a comment.
You can see listen to the first single from the album – which is also called 'Ill Manors' – by scrolling down to the bottom of the page and clicking.
4) What codes/conventions of print interviews can you find in the article?
The Conservatives come along, all pig-headed and go, 'Ooh, that's [arts and culture funding] a waste of money'. This is what fucking happens, mate.
the quote in the middle of the article suggests a political ideology and the wording attracts the reader, especially as they are younger and are more likely to understand the meaning of the words and could relate as they might use this language.
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
The narrative is generated by his quotes and speech, this interests the reader as they get a better more clearer insight on his view. Furthermore narrative is used as there is usually a villien in the narrative and by the way Ben Drew has expressed his thoughts on the political controversy explicitly displays David Cameron as the 'bad guy' in the story.
'Plan B has said that he blames David Cameron for last year's riots.'
6) What synergy can you find between this text and the broadcast examples we have studied?
We can find synergy in the television broadcast and in the article. This is because viewers watch the programme due to there being many famous people on and so its a similar reason for the article. People read it because Plan B is in it.
You can see listen to the first single from the album – which is also called 'Ill Manors' – by scrolling down to the bottom of the page and clicking.
THE GUARDIAN
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
| All Adults % | Guardian reader | Guardian reader % | |||
|---|---|---|---|---|---|
| Solus | 733000 | 80% | |||
| Social Grade | A | 5% | 158,000 | 14% | |
| AB | 26% | 696,000 | 62% | ||
| ABC1 | 54% | 994,000 | 89% | ||
| Age Group | 15-24 | 16% | 200,000 | 18% | |
| 25-34 | 16% | 177,000 | 16% | ||
| 35-44 | 17% | 180,000 | 16% | ||
| 45-54 | 17% | 194,000 | 17% | ||
| 55-64 | 14% | 190,000 | 17% | ||
| 65+ | 20% | 178,000 | 16% | ||
| Gender | Male | 49% | 597,000 | 53% | |
| Female | 51% | 522,000 | 47% | ||
| ABC1 men | 27% | 528,000 | 47% | ||
| ABC1 women | 28% | 460,000 | 41% | ||
| Education | TEA 18+ | 37% | 813 | 73% | |
| TEA 21+ | 22% | 698 | 62% | ||
| Working status | Full Time | 42% | 525,000 | 47% | |
| Full time 35+ | 27% | 363,000 | 32% | ||
| Full time 45+ | 17% | 245,000 | 25% | ||
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
This article goes in depth about Ben Drew growing up, this identification not only entertains however informs and creates 'personal identification'
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
yes it does however after a certain time period 'The discussion is closed for comments.'
4) What codes/conventions of print interviews can you find in the article?
The article has two images at the top of the page and towards the middle. The first image is a picture of Plan B looking powerful and the second image is a picture of Riz Ahmed in the actual movie Ill Manors, looking towards a mirror, pointing a gun at himself in it.
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
In terms of narrative Ben speaks about equilibrium and disequilibrium's which turn out to be restoration although the ride was bumpy.
6) What synergy can you find between this text and the broadcast examples we have studied?
Synergy has been used in the DVD extra and in this article. This is because they both talk about Plan Bs life and how it has allowed Plan B to come up with the idea of making the film and linking it to his past life.
GQ
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?
4) What codes/conventions of print interviews can you find in the article?
5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?
6) What synergy can you find between this text and the broadcast examples we have studied?
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