Ill Manors - Music Video

FORMS:

How is it typical of a music video?

There was a montage with Plan B in different locations, with lots of interactive active body language, which engages the audience. Another typical element is that the artist is part of the video preforming within various similar context. It includes many different types of shots, close ups are used to express the characters emotions and convey their attitude towards the narrative. Additionally long shot and medium shots are used to display the local surrounding, this interlinks with Medhursts theory of short hand, this is to convey parts of the narrative in this particular music video, a council estate is shown as well as run-down ally ways etc. Furthermore he displays real life situations, with characters preforming in a few shots creating a short narrative to suture and understand the lyrics better and become more interactive. Frequent motifs such as young people was constantly shown moulding a statement of innocence towards them. When he was on the rooftop the it was lip-synced, for the lyrics and vibe to be more effective and powerful.

Representation

How does it represent the London riots/rioters?

In the music video the rioters have been shown in a positive light, and have their reasons expressed for the their actions, they more explicitly blame people with more power for what has happened. They believe that they have been left with no choice but to express them selves in this way and therefore do not take responsibility for the riots. The video had a shot of a news paper with 'kids scum of the earth' printed on it, this insinuates that they are displaying youths in a negative light as villeins. In the music video Plan B refers to the community centre being shut down, as the cause of the riots, he believes that people with more power have triggered these actions by closing down something they had considered their lively hood, something that would keep them off the road life. 

Audience

What audience pleasures does it offer?

The uplifting background music keeps the audience engaged with the lyrics, however they lyrics is very interesting its self, there are a lot of play on words that make it creative, furthermore the ideology is relate-able to many people in London and this also captures the attention of many youngsters. The audience pleasures it offers are portraying council estate brought up children in a

INSTITUTION

How does the music video help to promote the film?

The video helps to promote the film through Short hand (Andy Medhurst) this is conveyed by displaying the some of the shots from related scenes in the  film, this gives the audience an insight about the film. The fact that the riots are shown in the music video portrays that subversion of a dominant ideology will be challenged, which is coherent with the film. The logic and perception towards certain people are similar and gives you an insight on his political beliefs of Plan B and which his incorporated into the film. Stereotypes are reinforced through the lyrics by Plan B sarcastically and deliberately overstates the meaning of chav and says 'Oi look there's a Chav, council housed and violent.' This implies that there is binary opposition as he is taking a side and mimicking the stereotype.