What are typical codes and conventions of film trailers- What information is usually provided ?
Key codes and conventions most frequently and heavily used in trailers are Enigma codes, this is embedded to create suspense and also to keep the audience engaged with the trailer. Furthermore Action codes are shown very often, for example short shots of guns, blades or knives are shown to create a sinister effect, creating expectations in the narrative to appeal to the audience.
Moreover, montages are used to speed up the pace of the trailer, resulting it a rapid essence to it, which may lead to confusion and ultimately lead to the audience to be curious about what may occur further in the narrative.
How are the trailers distributed ?
The trailer is structured in a non liner pattern and is not assemble in a specific order rather an irregular formation. This may cause slight confusion, to create ambiguity in the trailer overall. Montages are frequently used as enigma codes, however clips are put in between them to create sense in the narrative. The distribution of the trailer also has a mixture of clips from shots in the beginning and end of the film, all accumulated to be shown in rhythm and has been incorporated strikingly so that it may fit in proportionally with the shots.
How does the trailer Ill Manors trailer use conventions ?
Conventions are used throughout the trailer, Ill Manors does not reveal the whole plot in the trailer however explicitly displayed from key scenes with confusion. Furthermore, the release date is only given at the end of the trailer, this is so that the constant attention attained through the trailer is kept and revealed in the end to inform them after being appealed by the trailer, making the chances of watching the film increase. Moreover the fact the Plan B has directed the film and sings in it attracts the target audience because they would have heard of him and would be interested to watch what he has produced.
Who is the target audience ?
Ill manors has a unique selling point, the fact that it is produced by Plan B attracts the attention of many youngsters. The age group of the audience is 15-25, this is mainly targeted due to the associations with real life common situations these are things like, violence, gun crime and gang related issues. The settings of the film is at a council estate, this may also be done to provoke thought and make the younger audience realise that the consequences to the actions they are heading towards most importantly to convey the fact that they can always distance them selves away from these crimes and people, before its too late. Another technique they have used to engage this particular audience is by the street/slang language they have co-operated within the film, this is the sort of language that even i myself could relate to or understand, which has a huge impact on the audience as it sutures them into the events.
Many of the main stars are shown in the trailer of the film, however many times irrelevant people are also shown, this is due to the fact that during the trailer shots that are more dramatic or convey more about the genre of the film are usually added, discarding the characters relevance to the main narrative. An example of this can be seen when shot of the police are seen frequently during the course of the trailer, regardless of the fact that they do not play a huge or major role in the narrative. However they have effectively been put there to trigger connotations of police, so that the audience is away of the fact that relevance to crime will be shown in the film. Furthermore there is sexual content in the trailer too, this allows people to base there decision on whether they are willing to watch it or not, this is also why the restriction for age rating is so high, so that the audience is warned before hand.
A voice over is used during the course of the film, this is to enhance dramatic effect and also to give us information about the narrative of the film, this makes the film more interesting as there are images, voice overs and music put together in the sequence creating a lively affect on the trailer.
The shots are edited in with the transition of the setting, this allows the audience to familiarise them selves with the urban- council estate settings, so that the audience is more comfortable with it. There are mostly montages embedded within the trailer, these shots are taken because they are quick and snappy, they also convey alot in a very short amount of time this gives away hints of what the film is going to be about and furthermore allows the audience to become more interested into the film, as it sutures them in to the events of it.
How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of the film has been represented clearly though the use of the setting, evidently because of the graffiti and run down high rise buildings, the high buildings portray a sense of a towering and caged up area, which connotes dungeons and dark places of which history has been so bad that it has lead to a prison like area, and there is no turning back. Furthermore the graffiti on the walls portray crime and highlight the fact that the characters lives are in a mess just like the walls and area. However this could also depict a sense of creativity and individuality which is gradually shown during the course of the film.
The characters also represent the genre of the film, this can be conveyed though their rough speech, hardened body language and their thought. The way the characters act sly and slick throughout the trailer reinforces what the film will portray, however in some cases only certain areas and side to persona re shown this is purely because of dramatic effect.
The lighting the trailer is usually low key dark lighting with chiaroscuro to enhance and trigger an evil and grim environment. However the rest of it was natural lighting, due to the fact that the film was a low budget film.
At close up shots the lighting was bright so that the audience may clearly see the facial expressions of the characters which allows us to suture into the narrative. Medium and long shots were used to show the area around the the characters. The colours used were usually dark to enhance and reinforce the theme of the film. Medursts short hand was used to continuously throughout the trailer so that alot could be informed in a short amount of time.
No comments:
Post a Comment