ILL MANNORS TEDX LECTURE

http://www.theguardian.com/commentisfree/2012/mar/17/plan-b-speech-british-youth-tedxobserver

2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

Ben Drew gave a very inspirational speech about his view and ideology. He initially started his talk by talking about his background and what inspired him, as well as the experiences he had come across during the course of this journey. He also commented on how the media portrays certain things in a particular light. He believes that the thing that derives these anti social behaviour is the fault of society, for excluding and pushing out and away these certain individuals, making them feel less important.Unlike the rest of society ,he does not believe that it is certain individuals fault that they are surrounded by a dysfunctional negative surrounding however feels empathy for them and conveys what he is doing to make change in our society, he further appeals out to people who can help and work like him in different professions with different abilities, as he no longer relies on politics or people with power to help the youngsters in rundown places of London.


3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B has a very independent, optimistic attitude towards politics, he acknowledges that the world of media and politics is unjust. He believes that we need to help our selves as well as others around us, when people more fortunate look down on us, 'not talking about financially, talking about knowledge' , 'theses opportunities that change peoples live'.
He also believes that the government 'take' our taxes and don't do the right thing with it. This depicts that he is unhappy with the current, order or situation with how many is being distributed or how it is dealt with. he further adds 'your just going to have to accept it' implying that he is not the sort of person that would weep over things he knows he has no influence to, making it seem unjust and not listening to people's opinions, he has given up on political beliefs because he knows they are corrupt. 
Conversely he adds that money is spent of social workers, who may help youngsters trapped in the frivolous looking gang culture.

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

The target audience are people who can fund and help this organisations to disperse money and support the positive work he is spreading within the community. The Psychographics of the audience would be main streamers, people of higher class and people with wealth who are willing to invest their money in an organisation to help shape the lives of the future generation. This is a huge comparison with the the audience to his film Ill manors which shows he is an all rounded person and does not take sides and truly believes everyone is equal regardless of their wealth and class and this is why he is speaking out to people higher up the hierarchy.

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

Ben Drew doesn't spark a particular liking towards the media, based on previous accounts as the media has unfairly churned and dismantled the original story he was so excited to share with the general public. This can be linked to Cohens media theory of moral panics, as many people trust and depend on the media and for him to undermine and speak badly of them challenges societies dominant representation.
A moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social order.^[1]Moral panics are in essence controversies that involve arguments and social tension, and in which disagreement is difficult because the matter at its center is taboo.^[2] The media have long operated as agents of moral indignation, even when they are not consciously engaged in crusading or muckraking. Simply reporting the facts can be enough to generate concern, anxiety or panic.^[3]