Name of student whose blog you are assessing: Hussein Abdi
Name of film they have researched: The Kings Speech
Have they covered all three platforms? no (not e-media)
Examples they have provided from print platform: reviews and quotes
The Guardian: "Some films are known as "game-changers".
The Telegraph:
"At first, The King’s Speech, directed by Tom Hooper, looks awfully familiar, a musty historical drama full of monarchs and period costumes and atmospheric fog. Peer a bit closer though, and it’s a thoroughly modern tale, the true-life story of a king’s efforts to overcome his stammer in order to face his public, constructed like a contemporary makeover narrative".
Examples they have provided from broadcast platform:Trailer
Examples they have provided from e-media platform:-
What institutional information did they find out about the film? film studio's that produced the kings speech
What issues did they find in terms of representation in the film they studied? -
What links or comparisons can you find between this case study and Ill Manors?
Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?
Case study research tasks The basics Amma Asante's powerful, moving and gently subversive romantic melodrama is a finely wrought tale of a woman out of time, a film that plays eloquently upon the heartstrings as it interweaves familiar personal intrigue with stirring social history. Intelligently combining the enticing pleasures of a ripe costume drama with the still shameful legacy and lessons of the slave trade, Belle dresses its entryist agendas in the fashionable finery of a multiplex crowd-pleaser. The result is a handsomely mounted and emotionally engaging drama that smartly examines issues of race, class and gender while leaving nary a dry eye in the house. 1) What is the name of the film, the director and notable stars? Belle Director- Amma Asante Gugu Mbatha-Raw, Matthew Goode, Emily Watson, Tom Felton
2) When was it released? May 2, 2014 (USA) 3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre? Drama film, the generic conventions that tell me this film belongs to the 'drama film' genre, was the emotional narrative, as well as the rational development and progress of the characters as well as the narrative. Also the intense dramatic scenes of the heroin facing the conflicts of society 4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes? rated 7.4/10 on IMDb rated 4.1/5 or 83% on rotten tomatoes Broadcast 1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies. 2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
The trailer here is in Spanish, this promotes the film to a wider audience from the Spanish community.
The trailer has been uploaded onto Youtube
exclusive interview
Amma Asante gives a TEDx lecture
Anna Asante on TIFF 2013
raw interview of Gagu Mbatha
3) Does the broadcast promotion use stars to create interest in the film?
Yes Bella had stars in the production to generate interest in the film, these include Tom Felton, James Norton, Gugu Mbatha-Raw (who has won many nominations). However they are not extremely well known especially to the British audience.
Print 1) Read at least THREE reviews of the film and provide a quote from each one.
New York Times http://www.nytimes.com/2014/05/02/movies/belle-centers-on-a-biracial-aristocrat-in-the-18th-century.html?_r=0 'Melodramatic and grounded in history' The Guardian http://www.theguardian.com/film/2014/jun/15/belle-review-costume-drama-teeth-slavery 'Belle dresses its entryist agendas in the fashionable finery of a multiplex crowd-pleaser' 'powerful, moving and gently subversive romantic melodrama is a finely wrought tale' 'This is the heart of Asante's enjoyable and uplifting film, ' 'Building on the promise of her award-winning 2004 debut feature A Way of 'Life, Belle confirms Asante as an assured and insightful film-maker who knows just how much window dressing a picture requires to make it appealing to the eye. Embracing sentiment without going soft on substance, she hides her stronger purpose beneath a facade of gentility in a manner that would make Jane Austen smile. Bravo!' IMDb http://www.imdb.com/title/tt2404181/
'I walked out of the theater stunned at this passionate story of love, justice, acceptance, and society' 2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
promotes the film as it has the date 'may 2'
'official selection Toronto international film festival' 'from the producer of 'the iron lady' has a targeted market and simultaneously appeals to the specific target audience. The fact that the characters are along the bottom of the poster may highlight recognisable film stars. 3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
The poster portrays English culture of the Augustan Age, this is subsequent through her attire and the iconic furniture and setting she in in, therefore attracting the American audience. Moreover the fact that it says 'based on the inspiring true story' indicates the realism of the film and would be attractive to people who are slightly nostalgic. It directly communicates with the audience as the protagonist is looking directly at the camera. Furthermore, the assertive expression on her face contradicts the traditional gender roles of the society, therefore there the subversion of unfair traits are predicted through the poster. Ultimately the poster conveys a message of there being historical acknowledgement in the poster. 4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films? the film has links with Instagram, Facbook, Twitter
E-media 1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film? the film has links to the fox Instagram, Facbook, Twitter
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms? http://www.belle-themovie.com/#/
on every page of the website there are links at the bottom of the page leading to the facebook, youtube, instagram and twitter.
3) Did the film run any kind of e-media based campaign to generate interest in the film? dont have one 4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Audience 1) Who is the target audience for this film? Demographics and psychographics. DEM=C1,B,A PSY= Resigned, Main Streamers (conformist), Aspirer's (image, appearance,materialistic) 2) How does the cross-media promotional campaign target this audience?
through the use of props, setting, lighting (mise-en-scene) many Americans and international countries may be interested in the British/English Heritage. On the CD cover, the website etc. 3) What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film. Visceral Pleasures- when the Belle is hit emotional pleasure- when she gets racial/ verbally abused intellectual pleasures- when finding out what her Father is up to. 4) What similar films would the target audience enjoy? Justify your suggestions.
The Madness of King George (1994)
Sense and Sensibility (1995)
Emma (1996)
Pride and Prejudice (2005)
The King’s Speech (2010)
Institution 1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience? Pinewood studios http://www.pinewoodgroup.com/our-studios/uk/pinewood-studios Television The Weakest Link Death Wish Live(Channel 4) The Apprentice Brainiac: Science Abuse- Series 4 Extras- Series 2 Take it or leave it The IT Crowd- Series 1 Doctor Who - Series 2: The Impossible Planet
Commercials LG Walkers BT Lloyds TSB OpelCars 1824 Collective
Film The Wolf Man Harry Potter and The Deathly Hallows Gullivers Travels
Television My Almost Famous Family Little Charley Bear 2010
Film Pirates of the Caribbean: On Stranger Tides
2011 Prometheus Skyfall(23rd James Bond film)
yes they do have track record of the kind of productions they produce as most of them are aimed at middle class consumers 2) Which company distributed the film in the UK? What other films have they distributed? Distributed through the Fox Searchlight and the BFI, 8 1/2 Blade runner:the final cut cry of the city German concentration camps factual survey 3) Do they have a track record with this kind of film and this target audience? no 4)What was the budget for the film?
In Theaters:
Jun 13, 2014 Wide
On DVD:
Oct 20, 2014
US Box Office:
£10.7M
5) How successful was the film financially? Why do you think this was?
Opening Weekend: $106,578 | Total Domestic Gross: $10,726,630 |Worldwide Gross: $16,202,630, this may have been because of how much money went into making it, but also because how how distant the release on DVD and theaters were, this allows them to maintain an audience over a longer period of time. 6) Was this film more successful in the UK or worldwide/USA? Why do you think this is? American audience would be bigger due to the attraction of British heritage 7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why? http://www.bbfc.co.uk/what-classification/12a-and-12 Not generally suitable for children under 12. 12A - moderate violence, discrete sexual reference, Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned.
Representation 1) What representations of people, places or groups can be found in this film? Middle class English background, Georgian aristocracy 2) What representation of ‘Britishness’ does the film contain? all the mise-en-scene ie setting, props etc. 3) How does the representation of Britain differ to Ill Manors? The rep for Belle are reformers, and the rep for ill manors are strugglers. They're both presented in positive and negative lights 4) What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.) Intelligently combining and subverting the traditionally inferior stereotype of black people. (social equality in late 18th century) Case study comparison 1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.
Summarise the Ill Manors Tag London campaign in 100 of your own words. It discusses and explores the different digitalmarketing techniques and the campaign. It also inform us of the growing popularity of the film ill manors and what social and political impact it has on its audience. ie.The #illmanorsalbum hash tag also led to an increase in mentions for the official Plan B account (@4planb), more than doubling the daily mention rate of 300 per day to 755 mentions per day for the week before release. Further more there is a question and answer session towrsd the end of the page with Jack Melhuish ( Atlantic Records).
How does the Ill Manors Tag London campaign help to promote the film?
#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN ' ' #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB '
The ill manors tag London campaign helps promote the film through the has tagging trend which spreads the word among twitter users. It also promotes the film because of the critical and positive feedback given by the audience, which both lead to the spread of the film.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study? simultaneously you could link the ill manors tag London campaign with the TEDx lecture due to the fact that they both discuss economical and social problems of the country. They also both touch upon the riots and current dilemmas our society is facing today, More over they are both also quite direct to the audience or to Plan b and other relevant members, just like Facebook and twitter. it gives teh public a chance to voice their opinions and input.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
SOUNDS LIKE THE TRUTH #ILLMANORS strugglers -as it gives a true insight to the lives of some people. #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN this appeals to people more involved in politics ie. succeeders . demo- B/A #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB poeple who want change explorers and succeeders LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS. demo- B/A